Debenhams to launch premium brands division
News
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Jun 2023
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Retail Gazette
What: The online-only department store is creating a new division for premium brands on its website.
Why it is important: The new division will give the retailer an elevated presence as they continue to reposition themselves as a digital department store.
As a marketplace-led and commission-based business, the retailer is focused on building its proposition to the consumer, with the main focus being on fashion, home, and beauty with a combination of everyday brands and premium brands.
The retailer is looking to build the brand back bigger, bolder, and better as the great British digital department store.
