Debenhams to launch premium brands division

News
 |  
Jun 2023
 |  
Retail Gazette
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What: The online-only department store is creating a new division for premium brands on its website.

Why it is important: The new division will give the retailer an elevated presence as they continue to reposition themselves as a digital department store.

As a marketplace-led and commission-based business, the retailer is focused on building its proposition to the consumer, with the main focus being on fashion, home, and beauty with a combination of everyday brands and premium brands.

The retailer is looking to build the brand back bigger, bolder, and better as the great British digital department store.


Debenhams to launch premium brands division