De Bijenkorf scales back international e-commerce

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Feb 2023
 |  
RetailDetail
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What: Costs are the reason why the French and German speaking markets will be phased out.

Why it is important: Department stores still have to figure out how to solve the e-commerce profitability equation.

De Bikenkorf is discontinuing international e-commerce activities in French and German speaking countries due to rising costs. As a consequence, the website will only focus on the Dutch and Flemish markets.

The phasing out will be completed in the next few months and is the direct result of rationalization due to rising costs.

De Bijenkorf scales back international e-commerce