De Bijenkorf restructures again
News
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Oct 2023
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Retail Detail
What: De Bijenkorf goes through a new restructuring plan.
Why is that important: The store is gradually abandoning any ambition to go beyond the Dutch borders.
Dutch luxury store chain, De Bijenkorf, is eliminating 37 managerial roles across its seven outlets due to rising operational costs affecting its profitability. This follows previous job cuts at its headquarters and a reduction in its international operations. Despite a turnover of €524 million, the company reported a net loss of €10.8 million. The retailer aims to improve efficiency and customer experience through these measures and has also limited its e-commerce activities to Dutch-speaking regions.
