De Bijenkorf launches in Austria
What: The Dutch department store is expanding in Europe again.
Why it is important: After launching an e-commerce website in France last year, it is now opening an online store in Austria, marking the fourth foreign market for the omnichannel retailer.
De Bijenkorf’s online store launch in Austria was planned for the second half of 2020, but it took a while. Online stores were also opened in Belgium, Germany, and France. The launch of the online stores allows the retailer to be considered a true European player.
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