David Jones is spending big to deep dive into luxury and excitement. spending tourists. The A$200m refurbishment of its Elizabeth Street store in Sydney will include a wider range of luxury products from high end boutique brands. The redevelopment, funded by the A$360m sale of the chain's Market Street store in 2016, will see it expanding from eight floors to 12, with the offering grouped across six product 'worlds'. A key part of the redevelopment will convert the seventh and eight floors into a champagne and dining room overlooking a luxury shoe department that will be the biggest in the country. Three floors of womenswear will also be mixed with hairdressing salons, blow-dry bars and pop-up stores. Two levels of menswear will also feature a whiskey bar and a barber shop. It's part of a wider plan to reinvent the 12-storey store, which will also upgrade its beauty offer, accessories and food and wine assortment. The two lowest levels will be converted to a combined homewares, food and dining area, based on the food concept rolled out at its Bondi Junction store. David Jones chief executive David Thomas said the widened luxury offer was designed to make the 50,000 sq m department store a global tourist destination, similar to Harrods in London and Galeries Lafayette in Paris. Upgrade works started end of 2017 and should be completed late 2019. David Thomas reckons he will start to see a return on the A$200m investment from 2020.