What: David Jones completes its CSR and circular initiatives by adding a second hand offer to its rental service and specific CSR label.

Why it is important: Major retailers across the planet are now entering the second hand market: Nordstrom, Selfridges, Galeries Lafayette, Printemps, Magasin du Nord, Manor, Breuninger… however so far the profitability of the model remains to be proved.

Australia-based David Jones is entering the pre-owned market through a partnership with Blue Spinach, an Australian luxury reseller. This will allow David Jones to sell second-hand items from over 30 luxury brands, hoping to reach a younger clientele base. This is not the first David Jones’ circular economy attempt: they partnered last year with Glamcorner to propose a rental offer in their flagship in Sydney on a similar model to what Selfridges is doing. Also, they launched “Mindfully made”, a label helping customers to spot the sustainable brands.

Although the profitability of the model is not proven, David Jones wants the credit of the first mover advantage in Australia.

David Jones embraces retail