What: The American cosmetics group is creating Coty Campus, a digital space where employees will be able to communicate and receive awards.

Why it is important: The online platform will enable more collaboration and co-creation while also allowing the company to upskill its workforce.

Coty is the first beauty company to launch this type of project, leveraging Web3 and partnering with Spatial to create immersive experiences and interactive solutions for employees.

Each employee will have a customizable avatar and will be able to carry out traditional operations such as screen or document sharing and be informed about the group’s news and brands.

Coty also plans to set up a rewards system to encourage employees to use the new platform.

Coty launches an internal metaverse for its 11,000 employees