What: 15-year-old fashion brand Cos will embark on a wholesale strategy for the first time partnering with Breuninger, Nordstrom, and Yoox.

Why it is important: As part of a push to expand brand awareness and presence in markets where Cos operates on a smaller scale, the brand is partnering with department stores and retailers through wholesale.

With only 12 US locations, Cos plans to leverage Nordstrom’s New York client base by placing a curated selection of products in-store during New York Fashion Week. In early October, Cos will begin selling on the Breuninger website to improve its availability across Germany, Switzerland, Austria and Poland. As well, the brand will become available across all Yoox’s live markets by stocking its products on the Net-a-porter Group member’s website starting in December. Each retailer is reported to be receiving a unique assortment based on clients and location.

Cos plans to continue growing its wholesale business with selective long-term partnerships, without compromising on its own brick-and-mortar expansion. Bringing Cos into other stores and websites will be a great indicator of demand in markets where the brand is underrepresented.

Cos unveils wholesale strategy