Consumers turn to second-hand as inflation increases and the holiday season approaches
What: A Jungle Scout Consumer Trends surveyed 1,000 U.S. shoppers and found that 25% of the respondents are planning to purchase used items as gifts to reduce their holiday spending.
Why it is important: The trend of buying second-hand gifts for the holidays began before the COVID-19 pandemic disrupted the retail industry, but Jungle Scout’s research suggests that it has continued considering consumers’ inflation concerns.
Among the top ways shoppers are cutting back their holiday spending are paying less per person on gifts (54%), purchasing discounted items (47%), buying gifts for fewer people (38%), reducing their holiday decorating spending (36%) and cutting their holiday activities and travel (34%).
Jungle Scout’s report echoes previous research indicating that consumers are turning to used goods to combat rising prices.
A Morning Consult survey found that 79% of respondents were looking for deals, 77% had reduced their shopping and 85% said they are changing their habits due to inflation.
In a ThredUp survey released in May, 44% of respondents said they are cutting back their clothing spending, more than every other category except dining at restaurants.
Retailers also have to adjust to costs rising, for example, Target, Walmart and Best Buy have all cut guidance as they prepare for consumers to spend less in response to inflation.
Consumers turn to second-hand as inflation increases and the holiday season approaches
