Consumers say sustainable delays are OK

News
 |  
Apr 2022
 |  
WWD
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What: 86% of respondents said a delayed delivery was acceptable if it meant it was a more sustainable delivery.

Why is it important: A study shows 29% are willing to delay deliveries up to five days and 28% are willing to delay a week or more.


The pandemic has impacted the sustainable habits of shoppers with 44% of those polled saying their interest in shopping sustainably has increased since the start of the COVID-19 outbreak. 81% of those polled are recycling boxes and bags from shopping online and in a store half the time while 53% recycle between 75 and 100% of the time. 64% of respondents “are willing to spend more on sustainable packaging, with 44 percent willing to spend up to 5 percent more.”

Businesses can do more to implement practices that reduce waste and help the environment, companies are in a unique position “to start making smarter decisions that consider not only profit but the environment and humankind.”


Consumers say sustainable delays are OK