With highest consumer confidence in 23 months, Taiwan department stores are optimistic on revenue. Far Eastern Sogo is aiming for NT$10.6bn, (US$351m) up from NT$10.5bn for the 12-day sale period at its three outlets in Taipei, as the store marks its 30th anniversary. In Taiwan, annual sales in the fourth quarter use discounts, coupons, gift certificates and more to entice customers to shop. One of the main purposes  is to make up the gap between retailers' cumulative revenue and the sales target set at the beginning of the year. Far Eastern Sogo's anniversary promotions come after sales at Taipei 101 Mall, Core Pacific City Mall, Shin Kong Mitsukoshi, Uni-Ustyle department stores, and others.