What: AI is considered as critical for many businesses in order to remain competitive, but the journey can also be blurry.

Why it is important: Just like for any other tech in the past, many suppliers are harnessing it and developing their own propositions, sometimes without the right added value.

The emergence of generative artificial intelligence (AI) features, which respond to user prompts by generating images or text, has led to an oversaturation of AI co-pilot tools, causing confusion and potential governance risks for businesses. The proliferation of these AI co-pilots, or virtual assistants, is leading to difficulties in determining a single common interface for accomplishing tasks. In addition, privacy concerns arise when private data from a company interacts with the co-pilots and potentially enters public training models for generative AI tools.

Gartner noted that IT sellers are rushing to develop generative AI features for fear of falling behind, which might lead to privacy and security issues. They estimated that one-fifth of independent software vendors have moved into the generative AI space since the launch of ChatGPT around seven months ago.

Many businesses, however, are beginning to critically assess the new generative AI tools, differentiating between those genuinely useful and those merely capitalizing on the trend. Meanwhile, tech executives anticipate the market will eventually consolidate, leading to clearer winners in certain AI capabilities and simplifying the process for companies.

Companies are drowning into too much AI