What: Mango’s alliance with Coin will bring 22 new stores to Italy by end-2027, reinforcing the brand’s market presence and offering a differentiated assortment in high-traffic department stores.

Why it is important: Mango’s expansion with Coin demonstrates the value of department store collaborations in driving brand visibility, differentiation, and market penetration.

Mango is accelerating its Italian expansion through a strategic partnership with Coin, planning to open 22 new stores in key department store locations between September 2026 and the end of 2027. This move builds on the brand’s strong momentum in Italy, where sales surged nearly 30% in 2025 and over 20 new stores were opened in major cities. The collaboration will see Mango’s full product range, including Woman, Man, and Kids, featured in high-traffic Coin stores, all decorated with the brand’s New Med concept to enhance the customer experience. For Coin, the partnership brings a relevant and differentiated fashion assortment that strengthens its commercial offer and market positioning. Mango’s strategy reflects a broader trend of international brands leveraging department store alliances and innovative retail formats to drive growth, adapt to evolving consumer expectations, and reinforce their presence in strategic markets. This approach is further validated by similar successes in other regions, where targeted partnerships and omnichannel expansion have proven critical for sustained growth.

IADS Notes: Mango’s strategic partnership with Coin to open 22 new stores in Italy between September 2026 and the end of 2027 exemplifies the brand’s commitment to accelerating its international expansion through local alliances and differentiated retail concepts. This move builds on Mango’s robust performance in Italy, where sales grew nearly 30% in 2025, and more than 20 new stores were opened in major cities, reinforcing Italy’s role as a key market for the brand (Fashion Network, September 2024). The partnership will allow Coin to offer a relevant and unique fashion assortment, leveraging Mango’s full product range and New Med store concept to enhance customer experience and brand visibility. This approach mirrors broader industry trends, as international brands increasingly use department store collaborations and innovative formats to drive growth and adapt to evolving consumer expectations (The Spin Off, March 2026; Press Release, March 2026). The strategy is further validated by the success of leading department stores and brands in Latin America and Europe, who have demonstrated that targeted partnerships and omnichannel expansion are critical for sustaining growth and profitability in competitive markets (Modaes, March 2026; Press Release, March 2026).

Coin’s alliance with Mango will bring 22 new stores to Italy by end-2027