What: the opening of a space dedicated to the musical universe

Why it is important: following Printemps Group announcement to close three Citadium stores, the Haussmann flagship has been undergoing major changes. It started with a review of the assortment in order to become a genderless store, and is followed with the opening of an new event space. Retailers, and department stores, have suffered from the covid crisis and need to find new ways to attract customers instore; hosing events is an option.

The Citadium Studio is located on the store’s 1st floor, and hosts talks, programs, mini-concerts and signing sessions. Citadium has joined forces with four entities that operate in the world of urban music, namely Ptit Délire TV (youtubeur), Rinse France (radio), Hotel Radio Paris (radio) and Wave (media). The cultural place hosts various events from Wednesdays to Sundays (except Fridays), and a sales area features t-shirts and vinyls as well as hi-fi equipment. The events are broadcast live on the store screens, as well as on the merchant site.

Le Citadium Haussmann ouvre un espace événementiel dédié à la musique

Citadium Haussmann opens an event space dedicated to music

Related item:

• Printemps closes stores