China’s nightlife scene enters the shopping mall

News
 |  
Mar 2022
 |  
Vogue Business
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What: In Shanghai, malls including TX Huaihai and Bohui Plaza are opening nightclubs alongside fashion and luxury stores, driving foot traffic and sales to retail centres.

Why it is important: According to a 2019 study conducted by RET China Commercial Real Estate Research Center, nighttime commercial sales in Shanghai account for 62% of spend.

That year, Beijing, Shanghai, Guangzhou, Tianjin, Chongqing, Nanjing and other cities successively introduced measures for nighttime economic development. The scope of the night economy covers catering, transportation, shopping, exhibitions, entertainment, tourism and other industries.


China’s nightlife scene enters the shopping mall