What: Charity Super.Mkt has returned to Brent Cross Shopping Centre with two new concept stores.

Why it is important: This initiative elevates charity shopping by offering curated high-fashion items and creating engaging, themed events, enhancing the appeal of charity retail while supporting environmental and social causes.

Celebrating its one-year anniversary, the Charity Super.Mkt, a collaborative effort of multiple charities like Shelter and Traid, has reintroduced itself at Brent Cross with fresh concepts. The initiative includes "The Edit," featuring second-hand luxury fashion items, and a dynamic event-based store with weekly themes and price countdowns. This department store for second-hand style, initiated by industry veterans Maria Chenoweth and Wayne Hemingway, has significantly impacted by boosting charity revenues, increasing customer engagement, and promoting sustainability in fashion. The return to Brent Cross underscores a successful year, marked by substantial foot traffic increases, environmental benefits, and nearly £2 million raised for charity.

Charity shop department store returns to Brent Cross with new concepts