What: Central Department Store is investing BT 4 billion baht to transform Central Chidlom into a luxury department store named "The Store of Bangkok."

Why it is important: This significant investment signifies a new era for luxury retail in Bangkok, aiming to redefine the shopping experience with a sophisticated design, curated global brands, and exceptional services. The transformation aligns with the vision to make Central Chidlom a destination of endless inspiration and a benchmark in the luxury retail sector.

Central Department Store, under Central Retail Corporation, announced a 4 billion baht overhaul of Central Chidlom, turning it into "The Store of Bangkok." Established in 1974, the store is venturing into the luxury market to provide a one-stop-shopping experience that combines world-class design with a selection of luxury brands and services. The renovation includes a contemporary architectural makeover, an expanded Sky Bridge for better access, and a diverse array of luxury, beauty, and youth-oriented offerings. Central Chidlom aims to cater to high-spending customers, young creative individuals, and international visitors with a focus on community building, personalized loyalty programs, and creative events. Expected to fully open in December, the revamped store is projected to see a 20% increase in foot traffic and a 30% growth in sales by 2025.

Central retail transforms Central Chidlom into "The Store of Bangkok" with Bt 4 billion investment