Central Retail Corporation of Thailand has announced that it is to unite its Central and Robinson stores and “streamline its fashion segment”. According to management, the business synergy will make the combined department stores more customer-centric and strengthen the company's omni-channel competencies. The consolidation will create a store network which will form the basis of an omni-channel platform offering services, click & collect, 24/7 ordering and collection from any of the 74 Central and Robinson stores nationwide. However, the two names will remain and trade as Central and Robinson. 

CRC Announces Strategic Move, Combining the Strengths of Central and Robinson