What: Central accelerates in the food retail innovation by opening a supermarket in the metaverse.

Why it is important: Even though the market might not be ready yet, launching such initiatives even in the early phase of the metaverse allows to make mistakes and trials before others, and therefore potentially acquire a strategic understanding of the best practices in virtual worlds.

Central Retail is teaming up with digital tech asset platform Zipmex to launch a supermarket in the metaverse, as part of the “CRC Retailligence Strategy” which focuses on technology and innovation in food retail.

This is not the first virtual initiative as Central already launched a virtual shopping mall in October.

Central Retail to roll out blockchain-powered supermarket in the metaverse