What: Central Retail Corporation’s Chief People Officer, Panchalee Weeratammawat, emphasizes the need for adaptability in managing a multigenerational workforce and highlights the changing expectations of today’s retail employees.

Why it is important: Understanding and addressing the differing needs of various age groups within a company is crucial for recruiting, retaining, and nurturing talent, especially in a rapidly evolving retail environment.

Panchalee Weeratammawat, Chief People Officer at Central Retail Corporation (CRC), discusses the evolving expectations of retail employees, particularly the younger generation's focus on societal impact and sustainability. She highlights the challenges of managing a multigenerational workforce, stressing the importance of flexibility and individualized approaches to meet diverse needs. Weeratammawat also underscores the significance of digital transformation, emphasizing the necessity of clear communication, the right skills, and fostering a growth mindset to ensure successful implementation. CRC operates in Thailand, Vietnam, and Italy, with over 75,000 employees, making it one of the largest workforces in the region.

Central Retail’s CPO addresses multigenerational workforce challenges