What: Central Retail opens its 28th location in Thailand.

Why it is important: This is the opportunity for Central to unveil their new store concept, based on a lifestyle approach.

Central Retail Corporation has unveiled its new Robinson Lifestyle Chalong shopping center in Phuket, located within the Robinson Department Store Chalong. This destination, spanning three floors and 43,000 square meters, features a Carnival Village theme and a 'Retailtainment' concept, providing a unique Eat-Shop-Play experience with over 300 brands and specialty stores. The department store, emphasizing community integration and sustainability, incorporates Phuket's tin mining and metal industrial heritage in its design, which includes vibrant colors, reduced finishing, recycled wood, and local handicrafts. This THB 1.3 billion (US$37.2 million) investment marks the opening of Central Retail's 28th location.

Central Retail reveals lifestyle destination at new department store