Central Retail plans a $665m investment to drive growth
What: Central is aggressively investing in its ecosystem to generate growth.
Why it is important: Thailand is the land of wonders when it comes to department stores development and potential these days.
Central Retail Corp in Thailand plans to invest 22-24 billion baht ($610-665 million) in 2024 to target 9-11% revenue growth and 15-17% EBITDA growth. The investment will support the 'CRC OMNI-Intelligence' vision, incorporating AI across business processes and expanding the ecosystem from B2C to B2B. The company emphasizes resilience amidst technological and consumer behavior changes, and sustainability remains a core focus, aiming for profit growth that also benefits the planet.
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