Central Retail launches a digital mall
What: The launch of V-Avenue, Central Retail’s first 100% digital mall.
Why it is important: It is all about creating the right ecosystem, able to capture customers both online and offline, based on the retailer’s name and reputation.
Central Retail is launching a digital shopping mall in partnership with a phone network. It will be divided into 3 sectors (Beauty/Home, Watches and Fashion) and will house 20+ brands.
The goal is to provide a VR experience, but also a coherent addition to the already existing digital ecosystem build by the group.
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