What: Central launches a new business format to address B2C.

Why it is important: In parallel to its digital ventures, aiming at the same goals, Central does not lose sight on the fundamentals of business: being physically present where it is needed.

Thailand's Central Retail Corporation (CRC) is launching a membership-based wholesale venture, 'Go Wholesale', investing US$570 million over five years to develop 43 locations. The initiative, targeting sustainable growth for small businesses, will debut a 7,000sqm branch on Srinakarin Road, featuring over 20,000 products, mainly fresh foods from local and global sources. CRC emphasizes sustainability by supporting local farmers and providing jobs for marginalized groups. Last year, CRC had revenues of $6.7 billion, with a recent 5.6% quarterly revenue increase to $1.6 billion.

Central Retail Corp unveils expansion plan for Go Wholesale