What: Central’s European locations are advertised to The1 loyalty program members through the specific perks they can have, in addition to appetizing presentations about the experience and heritage that awaits them.

Why it is important: This is a good example of cross-border marketing making sure that international tourists from a specific country are channelled into the right locations. IADS members could take note and initiate an international cooperation on the topic.

Central Group has released an advertorial in the Bangkok Post which emphasizes the benefits that Thai members of The1 program (Central’s loyalty scheme) can enjoy while visiting the group’s European locations.

It is all about astutely mixing information on experience and heritage, and perks such as points earned according to spending levels.

Central Group advertises its European locations to its loyal Thai customers