What: Cencosud’s corporate venture capital unit has invested in the Brazilian platform Mimo Live Sales which specializes in live shopping.

Why it is important: The integration of the live shopping platform into its digital sales channels will allow Cencosud to offer an agile and interactive shopping experience.

The online sales strategy allows customers to buy audience in real time as influencers show products and services through the brand’s e-commerce site.

The investment will accelerate Cencosud’s digital and cultural evolution, allowing the company to optimize its e-commerce platforms and improve the shopping experience of its customers.

Cencosud Ventures invests in the Brazilian Mimo Live Sales to boost its digital sales channels