Casino Group has launched 'Le 4 Casino', its first cashier-free location on Paris' Champs-Elysées, with its long-standing partner Prodistribution.

The new store has three floors and offers 6,000 products. It's open 24 hours, seven days a week, and it boasts a selection of organic products, a "smart wine and spirits cellar," and sample dishes prepared by a chef. There is also a showroom for products from French ecommerce site Cdiscount and a free coworking space. In addition to grabbing products onsite, shoppers have the option of ordering home delivery through a digital wall, where they can scan items and schedule delivery. It also features an augmented reality experience, visible from the street, to enhance the customer experience in-store. Visitors to the store are able to conduct their shopping without visiting a cash register as image recognition allows them to make purchases by using the Casino App on their phone and scanning the app at a self-service checkout. However there are still a few automatic cash-desk.

The innovations delivered by "Le 4 Casino" are the collaborative achievement of around fifteen different partners from the retail industry. Technology is harnessed to enhance the customer experience by offering creative new services such as in-store product mapping and shopping route management, and innovative solutions to provide fully personalised shopper assistance and a fast, easy checkout. These state-of-the-art services and technologies are a sign of things to come in the Group's other stores.

The company says Le Casino 4 is an experiment, and it plans to give the store at least six months before evaluating its reception (the concept is located at 4, avenue Franklin Roosevelt in Paris and opened in October 2018).

Press release and pictures below

press release on le casino 4 opening