Carrefour : The supermarket of the future
A new project of Carrefour hyper, set to revolutionize the shopping experience of the visitors, has opened in the shopping center of Grand Prés city of Mons in Belgium. The goal of Carrefour was to design a universal store that could offer its customers a single, linear and continuous shopping environment, carrying the tagline: "Don't run your errands, live them". The Belgium store has a total of more than 30 thousand products, with particular focus on beer, wine and fresh produce. The strong point is that many of these products are made directly in stores and consumers themselves can see the production process (beer, chocolate, pizze …). The store also insists on the "Esprit Boutique": each universe has its own furniture and layout, this way the clients don't feel like in a supermarket but like in an actual store. Finally, Carrefour Mons explores all the digital possibilities, to give the client a unique experience: a digital wall to order heavy products (ex. packs of water), advices in the wine section, personalization of wallpapers and a selfie station in the textile department, among others.
