What:  Carrefour is opening a temporary second-hand store in Brussels to promote its Reeborn platform.

Why it is important: This initiative represents Carrefour's strategic move towards sustainability and the circular economy, enhancing customer engagement through innovative retail formats. By integrating a physical pop-up store with its digital second-hand platform, Carrefour is not only increasing sales opportunities but also strengthening its commitment to reducing waste and promoting eco-friendly shopping practices.

Carrefour is set to open a second-hand pop-up store on April 18 in Ixelles, Brussels, to highlight its Reeborn platform, launched last fall. Reeborn allows individuals to buy and sell second-hand items online while enabling Carrefour to sell surplus non-food stock. Transactions on this platform reward users with Carrefour Bonus points, which can be spent on future purchases.

The pop-up store, a first of its kind in Europe for Carrefour, provides an additional avenue for sellers to display their items physically, potentially boosting their visibility and sales. Items selected by the Carrefour Reeborn team will be available for purchase directly in the store through a digital terminal. This store also offers amenities such as a coworking space with free wifi, coffee, and snacks from a Carrefour Buybye vending machine, making it a multi-functional space that aligns with modern consumer habits.

Located at 313 Chaussée d'Ixelles, the pop-up will operate from Thursday to Sunday, 11 a.m. to 6 p.m., until September 15, integrating digital and physical retail in a novel format that supports Carrefour's broader sustainability goals.

Carrefour opens a second-hand Reeborn pop-up in Brussels