What: Canadian bookstore chain is adding departments to its core book offer.

Why it is important: Many ideas for real department stores an reasons to reconsider entering the book market.

Indigo is experimenting with a new model of a “cultural department store” where customers who enter to browse through books often end up lingering as they impulsively shop for slippers, bowls, a knife set or a cookbook. It extends to food, health and wellness, and home décor. It is also offering its own brand merchandise.

How a Canadian Chain Is Reinventing Book Selling