What: Canada Goose has partnered with Selfridges to create a rental edit

Why it is important: Rental services make luxury brands more attainable, giving consumers the opportunity to test out products at a low cost while also being sustainable.

Canada Goose and Selfridges have teamed up to create a rental edit which will be available on the department store’s website and London flagship. The luxury brand will feature its most loved styles as pieces from its Regeneration collection,

The rental line will be available for consumers to rent for 4-, 8-, 10-, and 20-day periods with prices starting from 55 pounds for four days.

Canada Goose is launching rental with Selfridges