Calvin Klein is adding some sex appeal to its bedding. Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will introduce Calvin Klein Home Modern Cotton Bedding line exclusively at Bloomingdale's flagship store on July 7. The line will become available at additional retailers nationwide starting Aug. 1. The bedding is inspired by Calvin Klein Underwear styles and the success of the #mycalvins social media campaign. Bloomingdale's flagship will feature the bedding in its Lexington Avenue and 60th Street windows, starting July 7 followed by additional in-store activations and special appearances that day. On Aug. 1, the bedding will be available at additional Bloomingdale's, Macy's, Nordstrom and calvinklein.com.