What: Adobe reports that delayed payments in US groceries grew 40% in January - February.

Why it is important: Cash-strapped customers are not only looking for good deals or bargains but also for ways to manage their liquidities through delayed payment options. Grocery has seen the largest growth in the use of delayed payments, even surpassing furniture purchases.

During the first two months of 2023, the percentage of online grocery transactions using buy now, pay later (BNPL) options increased by 40%, according to Adobe Analytics data.

This rapid growth rate surpasses other retail categories, indicating that consumers are seeking better deals by purchasing larger quantities of goods at once. By comparison, in home furnishing, the use of BNPL rose by 38%, and apparel by 8%.

Additionally, online grocery sales rose 26.7% YoY in February, while curbside pickup for groceries also increased by 8% in January and February compared to the same period in 2022.

Buy now pay later explodes in US grocery