What: Burberry has partnered with Harrods to transform the iconic department store with its signature blue color and themed decorations for the entire month of February, in celebration of Harrods' 175th anniversary.

Why it is important: This collaboration marks a significant milestone for Harrods, showcasing the luxury retailer's evolution and its role in the luxury market. By adopting Burberry's adventurous theme and exclusive capsule collection, the event highlights the enduring partnership between two quintessentially British brands and their commitment to innovation and luxury retailing.

To commemorate Harrods' 175th anniversary, Burberry has taken over the department store, changing its traditional green to Burberry blue and introducing themed decorations inspired by intrepid explorers. The collaboration features transformed store awnings, themed window displays, a Burberry food truck, and exclusive Burberry blue check uniforms for Harrods' doormen. Inside, two pop-ups offer a limited-edition capsule collection and themed camping gear, celebrating the luxury retailer's rich history and looking forward to its future.

Burberry transforms Harrods for 175th anniversary celebration