What: The scheme allows customers to get Browns credit and contribute to a donation

Why it is important: As Browns belongs to Farfetch, one can wonder if this initiative is a way to test and evaluate such a scheme before scaling it up to its many partners.

UK-based luxury retail Browns, owned by Farfetch, teams up with Thrift+ to allow customers to return their old garments to the retail. The system is simple: they receive a donation bag to be filled in and returned in exchange for Browns credit when they sell on Thrift+. A third of the resale value goes to Thrift+, a third to Browns and the rest to a charity.

Browns launches clothing takeback scheme