Breuninger is investing in the Stuttgart startup autoRetouch, that specializes in automated image processing in the fashion segment. The ambitious start-up autoRetouch was created as part of a project by the Breuninger Data Science department. When the results came in, it became clear that the project had a universal value for companies in the e-commerce sector. To better exploit this potential, autoRetouch spun off Breuninger in January 2020 to become an independent entity.

In November 2019, Frank Postel from Breuninger shared details on the start-up:

• autoRetouch is a fully automated, AI based solution for image processing automation.
• Product images are not retouched manually anymore but pass through autoRetouch. This saves time (it's instantaneous) and money (it's 90%) cheaper.
• The solution allows for instant redesign of an entire webshop, as well as image adaptation for various channels.
• autoRetouch features custom workflows that adapt to individual retailer's needs.

Press release: Breuninger investiert in Startup (in german)