Amid a sanitary crisis you've got to get creative to bring experience to customers. That's what Breuninger did. The German department chain organised a live theatrical show in the parking lot of their Stuttgart store, for customers to watch directly from their cars. The night included a dinner, served directly in the clients' car.

In the US, Walmart is taking a similar approach. To help families enjoy this particular summer while adapting to the safety rule of social distancing, the giant retailer is launching virtual summer camps and turning its parking lots into drive-in movie theatre. The internet-based summer camp include celebrity and expert-led camp sessions, and is accessible through the Walmart app.