What: Major brands like Reebok and Adore Me are utilizing generative AI to empower consumers to design their own digital and physical products, enhancing personalization and engagement.

Why it is important: This innovative use of generative AI allows consumers to engage directly with brands and create personalized products, boosting consumer satisfaction and loyalty. It represents a shift in the traditional retail model by integrating technology to offer a more interactive and personalized shopping experience.

Brands are increasingly integrating generative AI into their consumer offerings, allowing for high levels of customization and engagement. Reebok has launched a platform where users can design digital sneakers with unique patterns and colors, even purchasing them for use in digital environments or obtaining physical counterparts. Similarly, Adore Me offers a service where customers can design personalized lingerie sets using AI-generated patterns. These initiatives not only cater to the creative desires of consumers but also position the brands as innovative leaders in retail technology. This trend towards personalization and digital interaction is set to reshape consumer expectations and brand strategies in the fashion industry.

Brands are unleashing generative AI design tools for customers