US tourists are stuck at home due to the Covid-19 global crisis. For Europe, this represents 14% of tax-free shopping in Paris, and 11% in Italy, and their absence adds up to the loss of Chinese tourists. Vogue Business shares CITI and HSBC’s visions on potential solutions for luxury brands, which are also applicable to department stores: smartly use low-tech communication tools (targeted mailings, messenger systems..) to cater for your local customer but also connect with existing and stuck at home foreign customers, challenge your retail footprint and consider existing non profitable locations, and make sure the promoted assortment is adequate to the mindset of targeted clienteles.

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Bracing for a summer without Americans