What: Bottega Veneta is re-releasing handbags from its archives, considering lifetime repairs, and has an internal app aimed to bring staff up to speed on sustainability.

Why it is important: Bottega Veneta will be selling handbags from its archive on an integrated platform called Bottega Series, accessible via its e-commerce site. The bags will be a re-release of its timeless leather bags from past collections referencing as far back as the 1966 intrecciato bags. The bags will be sold at full-price, which reflects their enduring value. New monthly pieces will be dropped for a limited time, the brand said. A lifetime warranty programme is also in the works.

Bottega Veneta is not the first Kering brand to explore circularity, though today’s efforts mark a significant step-up from the brand. Bottega says the philosophy of Bottega Series is to “challenge the very construct of seasons – pieces that are timeless do not need to abide by a seasonal calendar.” Instead, the brand says it is focused on creating objects that last forever.

To support future ventures into circularity, Bottega Veneta is also re-assessing its design process, with a focus on durability, craftsmanship and creativity. At the end of 2021, it developed an internal app to simplify sustainability for its staff.

The idea is to reduce overall production in the coming years but focusing on high quality, timeless products, soon to be sold with a lifetime warranty.

Bottega Veneta to re-release archival pieces, build lifetime repairs