The retailer just launched a curated collection of products that can enhance sex life and improve body positivity. In addition to toys to use with a partner or by yourself, the new offerings include shaving products, massagers, lubricant, and more and the majority of featured brands are female-led. There’s Dame, which specializes in ergonomic, inclusive vibrators (their suction toy, available in Bloomingdale’s new sexual wellness shop, is a top seller), created by Alexandra Fine and Janet Lieberman, body hair care company Fur, founded by Laura Schubert, and Maude, a modern minimalist line of goods for before, during, and after sex, dreamed up by Eva Goicochea.

Prices for items in this new shop-in-shop start at USD 10 (for a travel-friendly bottle of lubricant) to USD 200 (for a cleverly designed, body-hugging vibrator), so there’s a little something for every need and price range.

Bloomingdale's Sexual Wellness Shop Is Filled With Female-Run Brands

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