Bloomingdale's will unveil a new beauty department concept aimed at Millennials at five of its locations. Situated on the contemporary floor, the concept called Glowhaus, is open-sell, with 800 products all priced at under $100 from 30 brands more often seen on social media than in department stores. Locations are SoHo and Roosevelt Field New York and San Francisco, South Coast Plaza and Sherman Oaks in California. The areas occupy 400 sq ft and have been designed by Bloomingdale's own team in conjunction with New York-based RPG.

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