What: Janelle Lloyd, a well-known influencer and fashion industry veteran, is appointed as the new women’s ready-to-wear fashion director at Bloomingdale’s.

Why it is important: Lloyd's diverse background in buying, brand management, and digital influence, combined with her strong social media presence, positions her to bring fresh insights and a modern approach to Bloomingdale’s fashion direction, signaling the retailer's commitment to evolving its brand and staying relevant in the rapidly changing fashion landscape.

Janelle Lloyd steps into her role as Bloomingdale’s women’s ready-to-wear fashion director, bringing a wealth of experience from her previous roles in buying, brand management, interior design, and digital marketing, including a stint at Google. Lloyd, who began her career at Bloomingdale’s, returns to the upscale retailer with a strong following on social media and a successful online shopping newsletter, "Wait, You Need This." Reporting to Kevin Harter, vice president of integrated marketing, Lloyd joins the fashion office at a pivotal time, with her first tasks including covering the fall 2024 collections at New York and Paris fashion weeks. Her appointment follows significant leadership changes at Bloomingdale’s and underscores the retailer's focus on integrating diverse expertise and digital savvy into its fashion strategy.

Bloomingdale's welcomes Janelle Lloyd as new RTW Fashion Director