What: In celebration of its 150th anniversary, Bloomingdale’s has created a virtual store to showcase products from luxury brands and immerse visitors in digital attractions.

Why it is important: During New York Fashion Week, Bloomingdale’s is engaging clients will an omnichannel celebration that includes a virtual store and other physical events across the US that will include exclusive merchandise.

Visitors to the virtual storefront will have access to an exclusive anniversary-themed collection along with a video highlighting the history of Bloomingdale’s, video games and the ability to buy luxury products.

Bloomingdale’s virtual store for NY Fashion Week