Bloomingdale’s opens virtual stores
What: The technology from Emperia enables users to move through unique brand settings on bloomingdales.com in a virtual shopping tour.
Why it is important: Bloomingdale’s has helped create virtual shopping experiences for Chanel, Ralph Lauren and Nespresso, along with a virtual setting encompassing a luxury beauty/spa room, a party room and a gifting presentation as part of its metaverse shopping tour.
The project has been created thanks to technology from Emperia, a London- and New York-based virtual reality technology developer for the retail and fashion sectors.
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