What: Bloomingdale's has launched a new camp-inspired pop-up space called "Camp Bloomingdale's.”

Why it is important: This initiative revitalizes in-store shopping by creating a themed, interactive experience that appeals to all ages, potentially increasing customer traffic and sales. It merges retail with nostalgia and experiential activities, aligning with consumer desires for engaging shopping environments.

Bloomingdale’s introduced its latest 'Carousel' pop-up, "Camp Bloomingdale’s," which is designed to be the ultimate summer destination offering a diverse product range that includes swimwear, accessories, and beauty essentials. Highlighted brands in the pop-up include Coleman and Summer Camp sunscreen, with an emphasis on camp-inspired collections from Mother Denim, Free City, and Vintage Havana. The store features exclusive items like fanny packs and s’mores kits and offers engaging activities such as a customization bar and bracelet-making station. Launched at the flagship on 59th St, the pop-up is also accessible online and in select locations, combining traditional shopping with interactive experiences to draw in a wide range of customers.

Bloomingdale's opens camp-inspired pop-up space