Bloomingdale’s new Bridgerton pop-up

News
 |  
Feb 2022
 |  
WWD
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What: Bloomingdale’s flagship and e-commerce will celebrate Bridgerton’s second season premiere with a pop-up inspired by the Netflix series.

Why is it important: Netflix shopping keeps going with Bridgerton. At Bloomingdales a pop-up store features a curation that embodies the series’ modern take on Regency London.

Set in the lavish and competitive world of Regency London high society, “Bridgerton” features the glittering ballrooms of Mayfair and aristocratic palaces of Park Lane. Bloomingdale’s Carousel shop will be an immersive retail experience that blends fashion and entertainment for a truly unique pop-up inspired by the cultural phenomenon.

The pop-up immerses visitors in an English garden party. The shop’s interior is inspired by the series’ lavish balls, with a checkerboard floor and chandeliers. Two large garden trellises at the shop entrance welcome guests with English roses and flowers inspired by the floral themes throughout the series. Along with this, there will be experiences such as the Wedgwood tea shop with tea tastings, and a live string quartet.

All 6 Lexington Avenue windows at Bloomingdale’s 59th Street flagship will feature “Bridgerton” inspired displays with seven one-of-a-kind original costumes from the first season exhibited for the first time in the U.S.

The pop-up will be in place from March 3rd-16th and the windows will be up from March 3rd-28th.


Bloomingdale’s new Bridgerton pop-up