What: Bloomingdale’s reflects on 150 years of business and its history of propelling menswear brands as it finishes renovations on the 59th Street men’s store flagship.

Why it is important: Keeping the evolving menswear market in mind, the Bloomingdale’s team reconceptualized the space to provide increased space and a wider offer. IADS has also recently held a meeting regarding menswear which can be accessed through this link: https://www.iads.org/web/iads/5067-iads-merchandising-meeting-6-mens-fashion.php

A 13,000-square-foot shoe department that is 70% bigger with a more varied assortment of casual and dress shoes from designer to performance brands is only the beginning. That floor includes accessories, select fragrances and a gallery of hats. As well there are new areas for denim and advanced contemporary vendors.

The re-imagined store reflects the emerging post-pandemic trends for men’s fashion and shopping habits by adjusting the flow and assortment to meet the new customer demands.

Home and cosmetics are two other categories that Bloomingdale’s is looking to grow.

Bloomingdale’s modernizes menswear