Macy's-owned upscale department store Bloomingdale's is joining the pop-up festival craze, opening 150-square-foot women's pop-up shops at its 59th Street flagship in Manhattan as well as locations like Beverly Hills, San Francisco and Santa Monica.

The Bloomingdale's pop-ups feature summer music festival-themed fashion from brands like Parker, Chaser, Mara Hoffman, Sunset + Spring, Sol Angeles, Toms, Herschel, BB Dakota and Jet Set Diaries.The department store also is partnering with DJ Hannah Bronfman, who has curated a Spotify playlist and who will appear April 7 at the pop-up in the 59th Street store.

Pop-ups—temporary retail outposts in stores or in temporary commercial spaces or even trucks—are an effective way for retailers to reach shoppers attending major events like music festivals and sporting events, with products geared to those shoppers. Bloomingdale's, however, is limiting its festival-themed pop-ups to its own brick-and-mortar stores.