What: Olivier Bron has been made official by the Macy’s Group as the new general manager of Bloomingdale's stores starting in November.

Why it is important: Bron has experience with Galeries Lafayette Group, Central, and Robinson department stores and will now report to Macy's CEO, Tony Spring.

Olivier Bron has been appointed as the new general manager of Bloomingdale's stores by the Macy's Group. He will assume his role in November and will report to Tony Spring, who has been the president and CEO of Macy's since March. Previously, Bron served as the director of operations for the Galeries Lafayette group and later moved to Thailand to manage the Central and Robinson department stores.

Tony Spring praised Bron in a statement, highlighting his charismatic leadership, understanding of Bloomingdale's culture, and deep knowledge of the luxury market. Bron will oversee a network of 34 Bloomingdale's department stores and 20 Outlets in the U.S., with the brand also having a presence in Kuwait and Dubai

Olivier Bron expressed his honor at being named the next CEO of Bloomingdale's and showed admiration for the brand's 150-year history and its premium product assortment. He also expressed eagerness to continue the momentum of the team, including new store formats and ongoing digital expansion.

For the first half of its 2023 fiscal year ending in July, Macy's group saw its revenue decline from $11.4 billion the previous year to $10.5 billion this year, with Macy's sales dropping by 8.9% and Bloomingdale's by 3.3%.

Bloomingdale's entrusted to Olivier Bron